There’s always something happening at Assembly Row.

Check out the latest events.

AROW GIFS - Holiday (1)
AROW GIFS - Holiday (2)
AROW GIFS - Holiday (3)

'Tis the season for holiday shopping, spending time with the family and giving back.

Thankfully, we have all of these (and more) in store for this Holiday season. Hope to see you on The Row soon!

Assembly Row - Ice Sculpture Stroll 36

Holiday Décor 

Week of Nov. 21

Light, lights and more lights! Assembly Row will exude the holiday spirit with our signature tree, special vignettes, colorful orbs and festive photo ops that light up The Row for a truly magical shopping experience.


Black Friday + Holiday Deals

All Season Long

Stay tuned for exclusive deals + doorbusters, and Black Friday Hours, plus enjoy Holiday Music if you shop between 1-5pm!


Holiday Music on The Row

Saturdays + Sundays Nov. 26 - Dec. 18 // 1-5pm

From DJ’s to carolers, we’re bringing all the holiday spirit to The Row on Saturdays and Sundays from 1-5pm throughout the season. Located on the J.P. Licks deck.


Our Favorite Things

November - December

Keep an eye on our Instagram page for a series of 12 virtual gift guides! “Our Favorite Things” will feature various retailers around The Row. Each Reel will show a combination of products and storefronts paired with gift ideas and giveaways suitable for your significant other, the sports lover or the fashionista in your life.

Annual Ice Sculpture Stroll

Thursday, December 8 // 6-8pm

Nine ice sculptures of various shapes + sizes will be placed around The Row. Guests will use a holiday map to visit each location with perks and surprises along the way. Plus, enjoy Holiday Beats by DJ Jules Flava from JAM’N 94.5!


Limited-Edition Assembly Row Ornaments 

Net proceeds benefit the Somerville YMCA

We’ve produced 500 limited-edition Assembly Row ornaments with net proceeds benefitting the Somerville YMCA! Stop by their table on the J.P. Licks deck between 1-5pm on Saturdays + Sundays, November 25 - December 18 to buy a glass ornament for yourself, or for someone special. Grab one before they sell out!

Planning on attending our Annual Ice Sculpture Stroll?

Pre-order your ornament online for pick-up at the event!

AROW Ornament Image